Prof. Dr. Sandy Adam

• European Association for Sport Management (EASM)
• Denkfabrik sportainable

Artikel mit Peer-Review-Verfahren

Baumeister, J., Adam, S., & Brandt, C. (2025). Between cultural heritage, business and good governance: understanding club structures in German professional football. Managing Sport and Leisure, 1–20. https://doi.org/10.1080/23750472.2025.2595026

Adam, S., Müller-Thümen, F., Kaiser, S., & Hovemann, G. (2025). Kicking towards sustainability: the role of institutional pressures in German professional football. Managing Sport and Leisure, 1–17. https://doi.org/10.1080/23750472.2025.2459728

Adam, S., & Bachmaier, B. (2024). Interlinking financial stability regulation and governance in German professional soccer: Contribution and implications. Frontiers in Sports and Active Living, 6, Article 1486759. https://doi.org/10.3389/fspor.2024.1486759

Adam, S., Bauers, S. B., & Hovemann, G. (2020). Inevitable need for change – identifying and removing barriers to supporter participation in German professional football. Sport in Society, 23(5), 938-958.

Bauers, S. B., Adam, S., & Fuchs, M, Piotrowski, L, & Hovemann, G. (2024). Conceptualizing sustainable participation in the context of German football supporters. German Journal of Exercise and Sport Research, 54(1), 86–96. https://doi.org/10.1007/s12662-023-00919-1

Bauers, S. B., Adam, S., Kaden, M., Leis, O., & Hovemann, G. (2022). Partizipation im deutschen Profifußball – Eine Untersuchung der institutionalisierten Mitbestimmungsmöglichkeiten von Vereinsmitgliedern [Participation in German professional football – An examination of institutionalized co-determination opportunities for club members]. FuG – Zeitschrift für Fußball und Gesellschaft, 4(1), 43–60.

Adam, S., Grønkjær, A. B., Strittmatter, A.-M., & Wohlfart, O. (2022). Playing by the rules of academia? The impact of an international research project on the professional identity development of early-career academics in sport management. International Journal of Educational Research Open, 3, 100173. https://doi.org/10.1016/j.ijedro.2022.100173

Wohlfart, O., Adam, S. & Hovemann, G. Asymmetry in information acquisition—Exploring the principal–agent dyad of sport organizations and sport management higher education institutions. German Journal of Exercise and Sport Research, 51, 344–353 (2021). https://doi.org/10.1007/s12662-021-00722-w

Wohlfart, O., Adam, S., & Hovemann, G. (2021). Aligning competence-oriented qualifications in sport management higher education with industry requirements: An importance–performance analysis. Industry and Higher Education, 36(2), 163-176. https://doi.org/10.1177/09504222211016284

Wohlfart, O., Adam, S., García-Unanue, J., Hovemann, G., Skirstad, B., & Strittmatter, A.-M. (2020). Internationalization of the sport management labor market calls for curriculum changes – Insights from Germany, Norway, and Spain. Sport Management Education Journal, 14(2), 129-141. https://doi.org/10.1123/smej.2019-0046

Adam, S. & Hovemann, G. (2018). Auswirkungen der Corporate Governance auf die Internationalisierung im deutschen Profifußball [Effects of corporate governance on internationalisation in German professional football]. Sciamus – Sport und Management, 9(1), 89-104.

Artikel ohne Peer-Review-Verfahren

Bauers, S. B., Hovemann, G., Behrens, A., Kaden. M., Gaedeke, C., Fuchs, M., Adam, S., Hodeck, A. (2023). Sportökonomie und Sportmanagement an der Universität Leipzig [Sport economics and sport management at Leipzig University]. Leipziger Sportwissenschaftliche Beiträge, 64(2). https://doi.org/10.5771/0941-5270-2023-2

Adam, S., Lammert, J., & Hovemann, G. (2019). Die Qualität der Club Governance im deutschen Profifußball – Kritische Analyse der Ergebnisse einer Praxisstudie [The quality of club governance in German professional football – A critical analysis of findings from a practice-based study]. Zeitschrift für Corporate Governance, 14(3), 106-111. https://doi.org/10.37307/j.1868-7792.2019.03.04

Adam, S., Wohlfart, O., & Hovemann, G. (2021). Zukunfts- und kompetenzorientierte Gestaltung von Sportmanagementcurricula in Deutschland – Erkenntnisse aus einem Erasmus+ Forschungsprojekt [Future- and competency-oriented design of sport management curricula in Germany – Insights from an Erasmus+ research project] Zeitschrift für Studium und Lehre in der Sportwissenschaft, 4(1), 51-57.

Brunner, M., Hodeck, A., Adam, S., & Dombrowksi, M. (2021). Profifußball und nachhaltiges Management [Professional football and sustainable management]. Das Wirtschaftsstudium, 6, 673-681.

Adam, S., Höwler, T., Hovemann, G., & Hoffmann, L. (2015). „Zum Schluss hatte ich Einzelunterricht…“. Ausgewählte Ergebnisse aus dem Forschungsprojekt „Spitzensportliche Begabungsförderung in der DDR unter besonderer Berücksichtigung der Verbindung von Spitzensport und Schule bzw. Spitzensport und Beruf“ [“In the end, I had individualised teaching…“. Exemplary findings from the research project “Elite sport talent development in the GDR emphasising the relationship between elite sport and school and elite sport and profession”]. Denkströme. Journal der Sächsischen Akademie der Wissenschaften,14, 105-140.

Buchbeiträge

Adam, S., & Hecker, A. (2024). Der Sports Governance Kodex: Möglichkeiten und Grenzen der Kodifizierung von Governance im Sport. [The Sports Governance Code: Opportunities and limitations of codifying governance in sport]. In A. Behrens, S. B. Bauers, & G. Hovemann (Eds.), Entwicklungstendenzen im Sportmanagement (pp. 35–61). Springer Gabler. https://doi.org/10.1007/978-3-658-42798-6_3

Kaden, M., Adam, S., & Hovemann, G. (2021). Sportverbände und Ligaorganisationen [Sports associations and league organisations]. In L. Thieme & T. Wojciechowski (Eds.), Sportverbände (pp. 167-185). Hofmann.

Wohlfart, O., Adam, S., & Hovemann, G. (2019). Zukünftige Anforderungen an Sportmanagementabsolventinnen und -absolventen aus Sicht der Arbeitgeber in Deutschland [Future requirements for sport management graduates from the point of view of employers in Germany]. In J. Königstorfer (Ed.), Innovationsökonomie und -management im Sport (pp. 45-64). Hofmann.

Adam, S. & Hovemann, G. (2017). Organisations- und Rechtsformwandel in professionellen deutschen Sportvereinen [Changes in organisational and legal forms in professional German sports clubs]. In L. Thieme (Ed.), Der Sportverein – Versuch einer Bilanz (pp. 415-440). Hofmann.

Adam, S., Lammert, J., & Hovemann, G. (2017). Status quo und potenzielle Einflussfaktoren der Club Corporate Governance im deutschen professionellen Fußball [Status quo and potential determinants of club corporate governance in German professional football]. In G. Hovemann & J. Lammert (Eds.), Sport im Spannungsfeld unterschiedlicher Sektoren (pp. 43-68). Hofmann.

Adam, S., Lammert, J., & Hovemann, G. (2014). Corporate Governance im deutschen Profi-Fußball – Eine exemplarische empirische Betrachtung für das vereinsinterne Kontrollorgan Vorstand [Corporate governance in German professional football – An exemplary examination of the club-internal supervisory board]. In G. Hovemann, R. Kauerhof, S. Nagel, M. Zebisch, & J. Lammert (Eds.), Governance im Sport: Dokumentation des 6. Leipziger Sportrechtstages 2012 (pp. 7-40). Leipziger Universitätsverlag.

Monografien

Adam, S. (2025). Enhancing governance in German professional football: A multidimensional approach to systemic, organisational, and political influences (Doctoral dissertation, Universität Leipzig). Qucosa. https://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa2-999673

Forschungsberichte / Projektberichte

Adam, S., Annala, H., Bastian, A., Karlsson, M., Nevalainen, T., Tuominen, J., Vuorinen, V., Wójcik, K., Wołejsza, P., Mozyrska, D., & Pappas, N. (2023). Towards e-coaching: The first step to build trust with a digital coach (Erasmus+ project handbook). Universität Leipzig. https://www.wifa.uni-leipzig.de/fileadmin/Fakult%C3%A4t_Wifa/Sept_Center/Dateien/PhD_Downloads/Adam_S.__et_al._2023.pdf

Wohlfart, O., Adam, S., Hovemann, G., & Kaden, M. (2020). New Age of Sport Management Education in Europe (NASME): NASME report Germany (Research report). Universität Leipzig. https://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa2-708415

Wohlfart, O., & Adam, S. (2019). New Age of Sport Management Education in Europe (NASME) concluding report (Final report, Erasmus+ NASME). Leipzig University.

Vorträge auf wissenschaftlichen Konferenzen

Adam, S., Baumeister, J., & Brandt, C. (2025, September). Zwischen Kurve und Konzern: Zur Heterogenität von Clubstrukturen und Governance-Modellen im deutschen Fußball [Between the terraces and the corporate boardroom: On the heterogeneity of club structures and governance models in German football]. 27. Sportwissenschaftlicher Hochschultag der dvs, Münster, Deutschland. (im Tagungsprogramm aufgeführt). https://www.uni-muenster.de/imperia/md/content/sportwissenschaft/27._dvs-hochschultag_-_programm_stand1908.pdf

Adam, S. (2025, July). How much sustainability is there in professional football? An analysis of the implementation of the DFL sustainability criteria in the Bundesliga. 3rd Sustainable Sports Symposium (Denkfabrik sportainable), Universität Leipzig, Leipzig, Deutschland. https://www.spowi.uni-leipzig.de/sportpaedagogik/3rd-sustainable-sports-symposium

Adam, S. (2024, September). Institutional pressures to adopt sustainable practices in German professional football – The case of Eintracht Frankfurt [Workshop presentation]. 32nd European Sport Management Conference (EASM 2024), Paris, France. (Listed in EASM 2024 Abstracts Book, pp. 603-604). https://easm2024.org/wp-content/uploads/2024/11/EASM-Paris-2024-Abstracts-book-.pdf

Adam, S., & Faix, A. (2024, Juni). Kriterien und Indikatoren zur Messung der Club Governance deutscher professioneller Fußballclubs – Konstruktion und erste Validierung [Criteria and indicators for measuring club governance in German professional football clubs: Development and initial validation]. AK-IASE Conference 2024 (27. Jahrestagung des Arbeitskreises Sportökonomie e.V. & 25th Anniversary Conference of the International Association of Sports Economists), Universität, Bayreuth, Deutschland. Abstract veröffentlicht in A. Rosier, K. Reichel, C. Brandt, & M. Kurscheidt (Eds.), Book of abstracts: AK-IASE Conference 2024 – 27. Jahrestagung des Arbeitskreises Sportökonomie e.V. (AK) & 25th anniversary conference of the International Association of Sports Economists (IASE): International sport governance: Challenges, concepts, case studies (pp. 14-15). BaySpo – Bayreuth Center of Sport Science, Universität Bayreuth.

Adam, S., Bachmaier, B., & Hovemann, G. (2023, September). Financial licensing and good corporate governance in German professional football: A symbiosis? 31st European Sport Management Conference, Belfast, United Kingdom. Abstract published in EASM Belfast 2023 conference abstracts (pp. 469–470). https://easm2023.com/wordpress/wp-content/uploads/2023/09/EASM-Belfast-2023-Conference-Abstracts.pdf

Adam, S., & Müller-Thümen, F. (2023, Juni). Institutioneller Druck auf das nachhaltige Handeln im deutschen professionellen Fußball – eine qualitative Untersuchung [Institutional pressure on sustainable practices in German professional football – A qualitative study]. 26. Jahrestagung des Arbeitskreises Sportökonomie, Universität Innsbruck. In AKS 2023 Book of Abstracts: 26. Jahrestagung des Arbeitskreises Sportökonomie e.V., 23.–24. Juni 2023, Innsbruck, Österreich (pp. 76–77). Universität Innsbruck. https://www.uibk.ac.at/media/filer_public/31/4b/314be020-30dc-4e47-b3cf-cf3b4383c4cd/aks_2023_book_of_abstracts.pd

Bauers, S. B., Adam, S., & Hovemann, G. (2022, June 29). Developing indicators to measure and direct participation mechanisms for members in professional football clubs in Germany. Play the Game 2022: Is there a cure for sport?, Odense, Denmark. (Presentation listed in Play the Game 2022 final programme). https://www.playthegame.org/media/ivhhsn35/play-the-game-2022-final-programme.pdf

Bauers, S. B., Adam, S., & Hovemann, G. (2022, Juni). Partizipation im deutschen Profifußball – Entwicklung von Indikatoren zur Ermittlung und Steuerung der Mitbestimmungsmöglichkeiten von Vereinsmitgliedern [Developing indicators to measure and direct participation mechanisms for members in professional football clubs in Germany]. 25. Jahrestagung des Arbeitskreises Sportökonomie [25th Annual Conference German Association of Sport Economics]. FOM Hochschule Bonn. In L. Rebeggiani & M. Drewes (Eds.), Wettbewerb und Wettbewerbspolitik im Sport: Booklet zur 25. Jahrestagung des Arbeitskreises Sportökonomie (KCV Schriftenreihe der FOM, Band 5). MA Akademie Verlags- und Druck-Gesellschaft mbH. Verfügbar unter: https://www.econstor.eu/bitstream/10419/262148/1/1809047641.pdf

Antonie, A., Adam, S., & Szerovay, M. (2022, May). Serving for state and industry by doing nothing but practice and play: Football shamateurism in East Germany, Hungary and Romania. 1st Nordic Football Conference, University of Jyväskylä, Jyväskylä, Finland. In Book of abstracts: The game through many lenses (p. 38). 1st Nordic Football Conference, University of Jyväskylä. https://www.jyu.fi/fi/file-download/download/public/24878

Adam, S., Bachmaier, B., & Hovemann, G. (2022, März). Finanzwirtschaftliche Lizenzierung und gute Corporate Governance im deutschen professionellen Fußball – eine Symbiose? [Financial licensing and good corporate governance in German professional football: A symbiosis?] 25. Sportwissenschaftlicher Hochschultag der dvs (virtual), Christian-Albrechts-Universität zu Kiel, Kiel, Deutschland. (im Tagungsprogramm aufgeführt) https://www.dvs2022.de/media/files/Hochschultag-2022.pdf

Adam, S., Lammert, J., & Hovemann, G. (2019, October). Developing a conceptual model for determining governance quality in professional football membership clubs in Germany. 3rd World Association for Sport Management World Conference, Santiago de Chile, Chile. In B. Mastromartino, I. Valantine, A. Kim, B. G. Pitts, & J. J. Zhang (Eds.), The world voice of sport management: Book of abstracts of the 3rd World Association for Sport Management World Conference, Santiago de Chile, Chile, 16–19 October 2019 (pp. 40–41). Lithuanian Sports University. https://wasmorg.com/wp-content/uploads/2021/04/The-world-voice-of-sport-management_2019.pdf

Wohlfart, O., Adam, S., & Hovemann, G. (2019, October). Competence-oriented teaching in sport management education in Germany. 3rd World Association of Sport Management Conference, Santiago de Chile, Chile. In B. Mastromartino, I. Valantine, A. Kim, B. G. Pitts, & J. J. Zhang (Eds.), The world voice of sport management: Book of abstracts of the 3rd World Association for Sport Management World Conference, Santiago de Chile, Chile, 16–19 October 2019 (pp. 119-120). Lithuanian Sports University. https://wasmorg.com/wp-content/uploads/2021/04/The-world-voice-of-sport-management_2019.pdf

Fuchs, M., Wohlfart, O., Hodeck, A., & Adam, S. (2019, October). Career development through a sports qualification program in Germany – A qualitative study of alumni in Chile and Uruguay. 3rd World Association for Sport Management World Conference, Santiago de Chile, Chile. In B. Mastromartino, I. Valantine, A. Kim, B. G. Pitts, & J. J. Zhang (Eds.), The world voice of sport management: Book of abstracts of the 3rd World Association for Sport Management World Conference, Santiago de Chile, Chile, 16–19 October 2019 (pp. 126–127). Lithuanian Sports University. https://wasmorg.com/wp-content/uploads/2021/04/The-world-voice-of-sport-management_2019.pdf

Adam, S. (2019, October). The quality of club governance in German professional football: An empirical analysis and critical reflection. Play the Game 2019: Athlete power on the rise, Colorado Springs, CO, United States. (listed in conference programme) https://www.playthegame.org/media/5kgb0das/full-programme_final.pdf

Adam, S., Hovemann, G., & Wohlfart, O. (2019, September). Analysis of assessment methods of sport management programmes in Germany and implications for curriculum development. 27th European Sport Management Conference, Seville, Spain. In T. Breitbarth, G. Bodet, A. Fernández Luna, P. Burillo Naranjo, & G. Bielons (Eds.), Connecting sport practice & science: Book of abstracts of the 27th European Sport Management Conference, 3–6 September 2019, Seville, Spain (pp. 721–723). European Association for Sport Management. https://portalcientifico.universidadeuropea.com/documentos/63b2f2077109c1657f64481a/f/63b2f2077109c1657f64481b.pdf

Wohlfart, O., Adam, S., & Hovemann, G. (2019, September). Are sector-specific competences of sport managers needed? – The perspectives of labour market experts in Germany. 27th European Sport Management Conference, Seville, Spain. In T. Breitbarth, G. Bodet, A. Fernández Luna, P. Burillo Naranjo, & G. Bielons (Eds.), Connecting sport practice & science: Book of abstracts of the 27th European Sport Management Conference, 3–6 September 2019, Seville, Spain (pp. 525–527). European Association for Sport Management. https://portalcientifico.universidadeuropea.com/documentos/63b2f2077109c1657f64481a/f/63b2f2077109c1657f64481b.pdf

Adam, S. (2019, June). Inevitable need for change – Identifying and removing barriers to supporter participation in German professional football.16th European Association for the Sociology of Sport Conference (EASS 2019), Bø i Telemark, Norway. In Sports and the environment – Policies, values and sustainability: EASS 2019: Book of abstracts (Bø i Telemark, Norway, June 3–6, 2019). University of South-Eastern Norway.

Wohlfart, O., Adam, S., & Hovemann, G. (2019, April 25–27). Aktuelle Entwicklungen und Trends des Arbeitsmarkts Sportmanagement aus der Perspektive der Arbeitgeber [Current developments and trends in the sport management labour market from employers’ perspectives]. 23. Jahrestagung des Arbeitskreises Sportökonomie [23rd Annual Conference German Association of Sport Economics]. Friedrich-Schiller-Universität Jena, Deutschland.

Adam, S., Wohlfart, O., & Hovemann, G. (2018, September). Academic sport management education in Germany: An attempt to converge labour market and higher education. 26th European Sport Management Conference (EASM 2018), Malmö, Sweden. (Abstract published in Book of abstracts, pp. 473–474). https://www.diva-portal.org/smash/get/diva2:1409843/FULLTEXT01.pdf

Wohlfart, O., Adam, S., & Hovemann, G. (2018, September). Sport management labour market: Discrepancies between skills offered by graduates of an academic sport management programme and skills required by employers of sport managers in Germany. 26th European Sport Management Conference (EASM 2018), Malmö, Sweden. (Abstract published in Book of abstracts, pp. 303–304). https://www.diva-portal.org/smash/get/diva2:1409843/FULLTEXT01.pdf

Wohlfart, O., Adam, S., & Hovemann, G (2018, Mai). Aktuelle und zukünftige Anforderungen an die akademische Sportmanagementausbildung (in Deutschland) aus Sicht der Arbeitgeber [Current and future requirements for the academic sport management education (in Germany) from the employers‘ perspectives]. 22. Jahrestagung des Arbeitskreises Sportökonomie [22nd Annual Conference German Association of Sport Economics]. Technische Universität München, Germany.

Adam, S., Lammert, J., & Hovemann, G. (2017, Juli). Bestimmung von Club Governance Profilen bei deutschen professionellen Fußballvereinen mittels Conjoint-Analyse [Determining club governance profiles of German professional football clubs using conjoint analysis]. 21. Jahrestagung Arbeitskreis Sportökonomie [21st Annual Conference German Association of Sport Economics]. IST-Studieninstitut Düsseldorf, Germany. In IST-Hochschule für Management (Ed.), Book of abstracts: 21. Jahrestagung des Arbeitskreises Sportökonomie (30.6.–1.7.2017, Düsseldorf) „Die Bedeutung der Sportökonomie für die (Regional-)Entwicklung des Sports“ (pp. 82–83). IST-Hochschule für Management. https://www.ist-hochschule.de/download/book_of-abstracts.pdf

Adam, S., Wohlfart, O., & Hodeck, A. (2017, Juli). Effekte einer Mega-Sportveranstaltung auf das Image und die touristischen Aktivitäten eines Nicht-Ausrichterlandes – Das Beispiel Island und die UEFA EURO 2016 [Effects of a mega sporting event on image and tourism activities of a non-hosting country – The case of Iceland and the UEFA EURO 2016]. 21. Jahrestagung Arbeitskreis Sportökonomie [21st Annual Conference German Association of Sport Economics]. IST-Studieninstitut Düsseldorf, Germany. In IST-Hochschule für Management (Ed.), Book of abstracts: 21. Jahrestagung des Arbeitskreises Sportökonomie (30.6.–1.7.2017, Düsseldorf) „Die Bedeutung der Sportökonomie für die (Regional-)Entwicklung des Sports“ (pp. 12–13). IST-Hochschule für Management. https://www.ist-hochschule.de/download/book_of-abstracts.pdf

Adam, S., Wohlfart, O., & Hodeck, A. (2017). Impacts of a mega sport event on country image and tourism – The case of Iceland at the UEFA EURO 2016 [Conference presentation]. 2nd World Association for Sport Management World Conference, Kaunas, Lithuania. In I. Valantinė, B. Pitts, & J. J. Zhang (Eds.), Global issues and new ideas in sport management: Book of abstracts of the 2nd World Association for Sport Management World Conference, 20–23 June 2017, Kaunas, Lithuania (p. 23). Lithuanian Sports University. https://cris.vub.be/ws/portalfiles/portal/32807125/2nd_WASM_Book_of_Abstracts_Final.pdf

Adam, S., & Eckert-Lindhammer, D. (2015, August). International Coaching Courses – Experts in global sports since 1964.10th ICCE Global Coach Conference, Vierumäki, Finland.

Adam, S., Lammert, J., & Hovemann, G. (2015, April). Status quo und Einflussfaktoren der Club Corporate Governance im deutschen professionellen Fußball [Status quo and determinants of Club Corporate Governance (CCG) in German professional football]. 19. Jahrestagung Arbeitskreis Sportökonomie [19th Annual Conference German Association of Sport Economics, Universität Leipzig, Germany.

Adam, S., Lammert, J., & Hovemann, G. (2014, September). Status quo and determinants of Club Corporate Governance (CCG) in German professional football. 6th European Conference in Sport Economics, University of Antwerp, Belgium.

Adam, S., Höwler, T., & Hovemann, G. (2014, May). Elite sport talent development in the GDR emphasising the relationship between elite sport and school and elite sport and profession. 11th European Association for the Sociology of Sport Conference (EASS 2014), Utrecht, Netherlands. Abstract published in Changing landscapes in sport: Dynamics, hybridities and resistance: Book of abstracts (pp. 84–85).

Adam, S., Hovemann, G., & Lammert, J. (2013, September). Corporate Governance in professionellen deutschen Fußballvereinen: Eine empirische Erhebung und kritische Würdigung [Corporate governance in professional German football clubs: An empirical analysis and crictical reflexion]. 21. Sportwissenschaftlicher Hochschultag der dvs [21st Conference of the German Association of Sport Science], Universität Konstanz, Germany.

Adam, S. & Höwler, T. (2013, September). Spitzensportliche Begabtenförderung in der DDR unter besonderer Berücksichtigung der Verbindung von Spitzensport und Schule bzw. Spitzensport und Beruf [Elite sport talent development in the GDR emphasising the relationship between elite sport and school and elite sport and profession]. 21. Sportwissenschaftlicher Hochschultag der dvs [21st Conference of the German Association of Sport Science], Universität Konstanz, Germany.

Hovemann, G., Lammert, J., & Adam, S. (2012, Oktober). Analyse der Vereinsstrukturen als Voraussetzung einer effektiven Club Governance im deutschen Profifußball [Analysis of association structures as a prerequisite for effective club governance in German professional football]. 6. Leipziger Sportrechtstag [6th Leipzig Day of Sports Law]. Leipzig, Germany.

Hovemann, G., Lammert, J., & Adam, S. (2012, Mai). Corporate Governance in professionellen deutschen Fußballvereinen: Eine empirische Erhebung und kritische Würdigung [Corporate governance in professional German football clubs: An empirical analysis and crictical reflexion]. 16. Jahrestagung Arbeitskreis Sportökonomie [16th Annual Conference German Association of Sport Economics]. Bundesamt für Sport der Schweiz (Baspo) Magglingen, Switzerland. In Bundesamt für Sport BASPO & Eidgenössische Hochschule für Sport Magglingen EHSM, Ressort Sport und Gesellschaft (Eds.), Im Schatten der Sportwirtschaft: 16. Jahrestagung Arbeitskreis Sportökonomie e.V.: Abstracts (pp. 28–31). Bundesamt für Sport BASPO.

Adam, S., Antonie A., Essing, M., & Szerovay, M. (2008, April). Marketing Communication and Intercultural Communication. “Social, sports, economic and political benefits of Football Euro 2012 in Poland and Ukraine” Conference, University of Wroclaw, Poland.

Vorträge auf anderen Konferenzen

Adam, S. (2017, May). Corruption and football. Seminar on integrity in paid European football. Maastricht University, The Netherlands.

Lammert, J. & Adam, S. (2015, März). Club Governance und mitgliederfreundliche Vereinsführung [Club governance and member-friendly club management]. FC Bayern München e.V., München, Deutschland.

Hovemann. G., Lammert. J., & Adam, S. (2014, Januar). Club Governance und mitgliederfreundliche Vereinsführung [Club governance and member-friendly club management]. VfB Stuttgart e.V., Stuttgart, Deutschland.

Hovemann. G., Lammert. J., & Adam, S. (2014, January). Club Governance und mitgliederfreundliche Vereinsführung [Club governance and member-friendly club management]. Fan Kongress: Fanfreundliches Stadionerlebnis – Wie Fans den Fußball wollen [Fan congress: Fan-friendly stadium experience – How fans football want to be]. Berlin, Deustchland.

Adam, S., Moock, C., Lammert, J., & Wolski, S. (2013, March). Creation of an ongoing web-based platform to channel, aggregate, process and disclose supporters’ opinions. Supporters Direct / Football Supporters Europe. London, UK

Lammert, J. & Adam, S. (2013, März). Analyse der Vereinsstrukturen als Voraussetzung einer effektiven Club Governance im deutschen Profifußball [Analysis of association structures as a prerequisite for effective club governance in German professional football]. IG Unsere Kurve, Dortmund, Deutschland.